ప్రసార ప్రముఖులు.
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Prayaga Narasimha Sastry as rural producer was popular. Ushasri, the best broadcaster in spoken word, was popular through 'Dharma Sandehalu'. Voleti Venkateswarlu and Mallik popularised music programmes. The Vijayawada station takes the credit of bagging an international award, Japan Radio prize for a musical feature on River Godavari entitled "Konda nunchi kadali daka" written by Rajani.
HYDERABAD
Started as a private radio station (Deccan Radio) in 1933, Hyderabad station was taken over by the Nizam in 1935. It was named Deccan Radio in 1939. Later on April 1, 1950, it was taken over by All India Radio. Besides the major language Telugu, Hyderabad station broadcasts programmes in Urdu, Hindi, Marathi, Kannada and English,
Popular among the broadcasters were A. V. Rao (Annayya in children's programmes), Messrs. Gopichand (rural producer), Stanam Narasimha Rao (drama), Devulapalli Krishna Sastri, Dr. Dasarathi, Ravuri Bharadwaja (spoken word), Vinjarauri Varadaraja lyyengar and Manchala Jaganadha Rao (Carnatic music). Children's programmes were popularised by the couple Radio Annayya and Akkayya (Nyapati Raghava Rao and Kameswari). Kesavapanthulu Narasimha Sastry, with his Sanskrit lessons on the air, taught Sanskrit for over a decade.
Vinjamuri Sita Devi popularised folk music as folk music producer. Similarly, Palagummi Viswantaham popularised light music. Ramamurthy Renu, Veluri Sahajananda popularised spoken word programmes.
M. V. Rajagopal entered IAS after serving as Station Director, Hyderabad. Yuvavani service was inaugurated on December 20, 1970 over Hyderabad. Commercial broadcasting was started on March 21, 1971. Presently, Mr. V. V. Sastry is the Station Director of the main station while Mr. S. P. Govardhan is the Director of Commercial Broadcasting Service.
